Industry Banking / Financial Services
Specialization Marketing / Advertising / Branding,
Minimum Qualification Degree
Required Experience 5 – 7 years
Salary Range ₦125,000.00 to ₦150,000.00 per annum
Application Deadline 2012-06-18
A Reputable company
Job Title: Head – Brands
Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brands equity and marketplace performance.
Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
Qualifications and Requirements:
A good degree in any relevant field.
5-7 years of experience.