For some purposes advertising is a very important tool of business but looking at it from the angle of a small and medium business how really important is it?
This can only be answered with more questions whose answers shall then lead us to the knowledge of this vital question.
Is advertising cost-effective for small companies?
Unless the company has a reasonably big amount of money to back it an advertising campaign is likely to dig holes in its pockets without good return on investment. This is because these days for an advertising campaign to get good results it has to be sustained and also unique. And most small enterprises unfortunately do not have the financial muscle to embark on and sustain a quality advertising campaign. So there must be other cost effective means of getting more sales and subsequently more profits.
Are there then alternatives for the cash strapped businesses to acquire more customers and make more sales?
There are of course plenty other low cost strategies and marketing weapons a business owner can deploy to ensure greater profits. It only involves more creativity and nothing-down thinking. The small business manager must be ready to see what others don’t see and locate opportunities around him/her. This leads us to ask
Can a Business Then Do Without Advertising ?
To a great extent the answer is yes. Many companies have through a combination of various marketing tools and without advertising grown very profitable. The best bet for a company that can afford it is to combine periodic advertising with tens of other strategic low cost marketing tools. For upcoming and cash strapped small and medium firms I would say advertising is not much of an option. With creativity more ways can be developed to boost a firm’ revenues and profits beyond expectations.